Initial Ideas

When first trying to decide on our song we discovered that our favourite artists songs my not translate that well to video. Our very first idea was to make a music video for Zoe's band 'early ghost', but then looking at the blogs we decided that trying to find out the target audience of an unsigned band would be near impossible. I then remembered a song that i loved and always played as i was walking out my house. That song was Bedouin Soundclash's 'When The Night Feels My Song', and then i had the idea to just do a simple video of some one walking along a street to the song, then as a group we discussed idea's and used some inspiration from videos such as 'Massive Attack-Unfinished Sympathy' and 'The vereve-Bitter Sweet Simphony'

Video Analysis

I have analysed two Bedouin Soundclash videos that already exist to try and gain some inspiration for my own.

When the night feels my song (link)

This is the official video of the song that we chose. The video begins with the lead singer looking down camera, he is placed slightly to the right of the screen which not only gives a better view of the Toronto skyline but also, due to the rule of thirds, makes a more interesting shot as his face sits in one of the hot points on screen. This also connects singer and audience together, consequenting in the song having more meaning. The lead singer then starts to walk across the water giving him a Christ like persona. The rest of the video is a sped up trip around Toronto with cars, buses and people whizzing by, this creates a sense of false reality to the video that makes viewing more interesting. The occasional shots of the band have band members slower than everyone else which makes them stand out.

The video's strange out of focus shots create the feel that you are searching for something and the mise en scene of having the band members always walking away from camera creates this feel too.

12.59 Lullaby (link)

This video looks like it has been mostly filmed on hand held cameras which gives the video a more realistic vibe and an almost voyeuristic feel of looking in on someone's life. The slightly slowed down footage creates an aerie and yet comfortable feel which matches the song well. The canted angle of the hand held cams creates the feel of disorientation and as though your on a night out. Using the lead singer as the main protagonist and cutting to and from the shots of him in a room playing guitar shows his vulnerability and creates a greater empathy for the song from the audience. The low angle shots of the city create the illusion that the city is overpowering, and again this video with its slowed shots and urban setting creates the feel that they are searching for something.

Target Audience of Artist/Band

In this blog i will discuss the target audience of Bedouin soundclash.

Finding information on the band has been harder than expected as they don't often appear on the covers of magazines or take part in a great dea of interviwes. This resulted in me having to come up with alternet ways of gathering infomation on the target audience. I created a facebook group-------->

but unfortunatley this was inafective at getting me infomation.

I left a comment on there Facebook page asking fans to write there age and gender bellow in the comment bar------>

but again no real infomation was learned from this.

Some good information i got was from you tube which i got from youtube and the hits and views and where they had come from. Bellow is a screen shot of where a bedouin soundclash video was being most watched. It shows that the two places where the video was most watched was canada and brittian -------->

I will update this blog as more information is added to the facebook pages.