Digipack

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly."- This is a quote from the wikipedia page on Digipaks.
My digipak should link to my video in some way so as to advertise the video before viewing.









For my digpak design i have decided to pay homage to the artist David Hockney, and i will be creating a 'joiner' for my front cover.
Hockney's Wikipedia page has this information on joiners-
"Using varying numbers of small Polaroid snaps or photolab-prints of a single subject Hockney arranged a patchwork to make a composite image. One of his first photomontages was of his mother. Because these photographs are taken from different perspectives and at slightly different times, the result is work that has an affinity with Cubism, which was one of Hockney's major aims—discussing the way human vision works.
These photomontage works appeared mostly between 1970 and 1986. He referred to them as "joiners". He began this style of art by taking Polaroid photographs of one subject and arranging them into a grid layout. The subject would actually move while being photographed so that the piece would show the movements of the subject seen from the photographer's perspective. In later works Hockney changed his technique and moved the camera around the subject instead."

Hockney's creation of the "joiners" occurred accidentally. He noticed in the late sixties that photographers were using cameras with wide-angle lenses to take pictures. He did not like such photographs because they always came out somewhat distorted. He was working on a painting of a living room and terrace in Los Angeles. He took Polaroid shots of the living room and glued them together, not intending for them to be a composition on their own. Upon looking at the final composition, he realized it created a narrative, as if the viewer was moving through the room. He began to work more and more with photography after this discovery and even stopped painting for a period of time to exclusively pursue this new style of photography. Frustrated with the limitations of photography and its 'one eyed' approach, he later returned to painting."







I First got the inspiration of the idea from a David Bowie album cover for the 'Best of Bowie' which also uses a joiner. I really like the sporadic nature of this cover, it looks like an organised mess; which in my eyes is ideal. The colours are eye catching and appealing. Bowie's trademark different couloration of his eyes stands out masssively putting his stamp at the fourfront of the image. The images that make up this joiner are images of Bowie throughout his career which sums him up and also correlates with the 'Best of Bowie' album.

This is bedouin soundclash album cover for the album 'Walls fall down', the most imediate thing that stands out is the band name and logo, this imediatley notifys you of who they are and is eye catching to the fan's. It uses a filter to give the image an older, more worn feel, this matches with the bands videos which also sport this effect. This kind of vintage feel gives the image more character and it is something the fan's would identify with.

Health and Safety

When filming we discovered many more hazards than we first anticipated. For example we wanted to film an actor walking towards camera with the camera moving back with him. We realised the this would be hard for the person filming as they wold have to walk backwards blind unable to see obstacles. We over-came this hazard by making sure when we do these shots that we always have one other member of our group guiding the person filming.




Another Hazard encountered was when crossing roads we didn't want to ruin shots by waiting for ages for cars to pass, this problem caused a few close shaves with cars. There was no real way to overcome this problem as we couldn't stop the traffic, we just learned that we'd have wait for the shot and that getting run-over was not worth it.

Mise en scene

Setting/Locartions:

• Open land- Fields/ countryroadsatc.


• Town- Along the high street, possibly including the public.


• Countryside- Woods, open space.

Props:

• Asortement of hats
• Asortement of headphones
• Varied costume changes

The Pitch

The power point presentation we used in our pitch is here.
The video of our pitch is here.

The script for our pitch was this:
Finding out information which could help us deduce the target audience has been harder than expected due to Bedouin Soundclash appealing to a niche audience in the UK, and therefore not featuring in many magzines and suchlike.
However I have investigated using other means;
On Bedouin Soundclash's facebook group, their genre is described as 'Reggae/Dub/Soul which gives us a rough idea of who might be listening; for example, they are not likely to be listened to by tweenies (8-12), old age pensioners, or perhaps certain subcultures such as 'chavs' or 'emos'.
I also searched on youtube for their official video to 'when the night hears my song' and found this information:
Bedouin Soundclash are from Canada and it's obvious that they have a loyal following in their homeland from the map showing the concentration of fans.
The screen grab also tells us that they are most popular with females between the age of 13-17 which is a very small range compared to the male listeners aged between 18-34.
NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*.
63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: -
• 65% Male*
• 50% 16-24*
• 23% 25-34*
• 79% ABC1*
• Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site*.






• On Bedouin Soundclash's facebook group, their genre is described as 'Reggae/Dub/Soul which gives us a rough idea of who might be listening; for example, they are not likely to be listened to by tweenies (8-12), old age pensioners, or perhaps certain subcultures such as 'chavs' or 'emos'.

• Dub is a genre of music[1] which grew out of reggae music in the 1960s, and is commonly considered a subgenre,[2] though it has developed to extend beyond the scope of reggae. Music in this genre consists predominantly of instrumental remixes of existing recordings. It is achieved by significantly manipulating and reshaping the recordings, usually by removing the vocals from an existing music piece, emphasizing the drum and bass parts (this stripped down track is sometimes referred to as a 'riddim'). Other techniques include dynamically adding extensive echo, reverb, panoramic delay, and occasional dubbing of vocal or instrumental snippets from the original version or other works
• Reggae is a music genre first developed in Jamaica in the late 1960s.
• Reggae is based on a rhythmic style characterized by accents on the off-beat, known as the skank
• Soul music has its roots in gospel music and rhythm and blues.
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• from the map showing the concentration of fans.
The screen grab also tells us that they are most popular with females between the age of 13-17 which is a very small range compared to the male listeners aged between 18-34.




1. The track ‘when the night feels my song’, when first heard inspired us, and there led onto numerous ideas.
2. The first and main idea we had was to have a character walking towards the camera in the shot, this was directly linked to the song, of which had a bouncy/soft reggae feel.
3. Another idea sprung to our mind, of which we researched, liked the look of and hope to use in our video was eye-match software that would give continuity against the background as it changes. In addition to this it would make our video look more professional. Eye-match is when several photos are taken, making sure the eyes of the person are kept in exactly the same position in the image. The background, clothing, hair and other facial features can be altered, however, careful care must be taken to keep the eyes in the same position. Here is an example we liked the look of.