Friday, 26 November 2010

Digipack



Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly."- This is a quote from the wikipedia page on Digipaks.
My digipak should link to my video in some way so as to advertise the video before viewing.









For my digpak design i have decided to pay homage to the artist David Hockney, and i will be creating a 'joiner' for my front cover.
Hockney's Wikipedia page has this information on joiners-
"Using varying numbers of small Polaroid snaps or photolab-prints of a single subject Hockney arranged a patchwork to make a composite image. One of his first photomontages was of his mother. Because these photographs are taken from different perspectives and at slightly different times, the result is work that has an affinity with Cubism, which was one of Hockney's major aims—discussing the way human vision works.
These photomontage works appeared mostly between 1970 and 1986. He referred to them as "joiners". He began this style of art by taking Polaroid photographs of one subject and arranging them into a grid layout. The subject would actually move while being photographed so that the piece would show the movements of the subject seen from the photographer's perspective. In later works Hockney changed his technique and moved the camera around the subject instead."

Hockney's creation of the "joiners" occurred accidentally. He noticed in the late sixties that photographers were using cameras with wide-angle lenses to take pictures. He did not like such photographs because they always came out somewhat distorted. He was working on a painting of a living room and terrace in Los Angeles. He took Polaroid shots of the living room and glued them together, not intending for them to be a composition on their own. Upon looking at the final composition, he realized it created a narrative, as if the viewer was moving through the room. He began to work more and more with photography after this discovery and even stopped painting for a period of time to exclusively pursue this new style of photography. Frustrated with the limitations of photography and its 'one eyed' approach, he later returned to painting."







I First got the inspiration of the idea from a David Bowie album cover for the 'Best of Bowie' which also uses a joiner. I really like the sporadic nature of this cover, it looks like an organised mess; which in my eyes is ideal. The colours are eye catching and appealing. Bowie's trademark different couloration of his eyes stands out masssively putting his stamp at the fourfront of the image. The images that make up this joiner are images of Bowie throughout his career which sums him up and also correlates with the 'Best of Bowie' album.








This is bedouin soundclash album cover for the album 'Walls fall down', the most imediate thing that stands out is the band name and logo, this imediatley notifys you of who they are and is eye catching to the fan's. It uses a filter to give the image an older, more worn feel, this matches with the bands videos which also sport this effect. This kind of vintage feel gives the image more character and it is something the fan's would identify with.

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